5 Critical Exhibiting Success Factors You Must Address to Generate Results

Building demand is a critical business process that is often administrated inconsistently and with an afterthought. This session will describe how to build demand that leads to small-business growth.

Once an organization earns a proposal opportunity, there are dedicated people, specific processes, and a performance management system in place to monitor activity and results. These people are trained and work on specific activities on the Supply Side of the business.

Pre-proposal, on the Demand Side of the business, where research, design, prospecting, prequalifying, and positioning new business opportunities takes place, most organizations struggle to assign dedicated people, maintain processes, and install a performance management system. This session will help any business growth leader learn how to structure a sustainable business growth process.

With over 35 years of business leadership experience, Mark Frasco is a sought-after public speaker. He is founder of three professional service firms. VistaGroup, a management consulting practice, specializing in strategy and change. COACT, a full-service business growth agency. And APTUS, an accounting advisory firm.