Benefiting From The Growth In Food Delivery And Takeaway Businesses 395

Benefiting From The Growth In Food Delivery And Takeaway Businesses

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If you have money to invest but do not know in which industry to put your money, ask yourself what people cannot live without. Everyone needs to eat and as the world keeps getting faster and more sophisticated, people have less time for this essential. 

The food industry, but more specifically, the takeaway and delivery industry, is booming, and your business could be benefiting from this growth if you have the right setup. 

Getting the word out

Brick-and-mortar stores have been having a hard time of late. The pandemic business growth was on the backburner as more people had to start working from home. This is one of the reasons why food delivery is on the up. However, for people to order food from your establishment, they need to be aware of your menu. 

Mandoe Media is your one-stop partner that can deliver on all your digital signage needs. As people drive past your shop, they need to be able to see everything that you have to offer. The same material that is used for your digital boards can then also be used on your website. The more uniformity you can create, the better a customer will remember your shop and make associations with your brand. 

Reaching more customers

Brick-and-mortar shops and restaurants have a certain appeal and oftentimes some nostalgia that people attach to them, but other target groups could not care less. There are several target groups, including the millennials, singles and young families with small kids who would rather have their meals delivered to their homes. 

Going out of the comfort of their homes is not their idea of having fun. This does not mean that they do not like a prepared meal as much as the next guy. They just prefer comfort over nostalgia. 

For many of these people, your brand or restaurant would quietly pass them by and they would be none the wiser. When you start promoting takeaway services and getting your menu on popular platforms, your chances of discovery are much higher. 

Convenient services

Companies like Uber Eats, Doordash and other takeaway delivery services are a potential goldmine for restaurants. Nowadays, people would much rather stay indoors and have their meals come to them, even if it costs a bit more. 

For many of these customers, they argue that they would have spent money on transport in any way. Takeaway delivery services will not cost you an arm and a leg. Although they require a small percentage of the sale, it is a sale that would not have happened were it not for their services. 

Thinking outside the box

Getting into the takeaway scene allows you to explore different avenues of business. When customers sit inside a restaurant, there is always a rushed feeling. Although they want to relax, the food and drinks cannot take too long to get there and they never seem to have enough time to browse the menu. When your restaurant’s menu is online, customers can take their time and get to know all you have to offer.

New promotions

Restaurant owners who want to use the reward model to its maximum potential have to start doing takeaways. When there is a physical and online store, you can run two concurrent promotions. 

One line could be for your regular in-store customers and the other line could go towards your faithful online customers. The bonus of an online menu is that it encourages cross-selling. People believe that if they deliver guys is going to come, why not get that extra side. 

Blog Business Insights 09/26/2021 11:20am EDT

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